Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients. 

• Color-safe
• Safe for the most sensitive skin
• More loads per jug than common detergent
  
• Can be used in regular or he (high-efficiency) washers. 
• 100% biodegradable, septic & greywater safe

Available for a Limited-Time

Warm Flannel Scent | Blends crisp freshness with rich, comforting warmth to create a fragrance that feels timeless and familiar. Inspired by cozy flannel blankets, cool autumn evenings, and fireside moments, it's the perfect scent to welcome fall home.

Scented with phthalate-free fragrance oils selected for purity and transparency. Unlike most fragrance oils, Rustic Strength's FOs are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.

Warm Flannel Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, and GRAS safe phthalate-free synthetics, creating an aroma, contains: Benzyl Benzoate, Rose Ketones, Limonene, Carvone, Camphor, Beta Caryophyllene, Benzaldehyde, Amyl Cinnamal, Citral, Coumarin, Eugenol, Linalool, Pinene, Pogostemon Cablin Oil)

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.